Before opening Doylestown Gold Exchange in 2011, you started to see the landscape of what a traditional jeweler was begin to change as the economy hit a down ward turn and effected the buying habits of its’ customers. There were always local competitors, it was generally a family business serving a large, primarily wealthy multi-generational customer base that routinely purchased luxury jewelry. Then, the 2008 financial crisis hit, and a seismic shift in buying habits occurred. While some people continued purchasing new pieces, others were looking to liquidate their precious metal assets like gold, silver, diamonds, and coins. However, many jewelry stores didn’t buy these items and stuck to their traditional model, so their customers were forced to sell them elsewhere. That’s when we knew a new kind of jewelry store had to emerge.
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