The Fender Jaguar was produced for 13 years, beginning in 1962. It introduced a number of sonic features that were designed to lure guitar players away from Gibson, which was one of the company’s main competitors at the time.
The Beach Boys’ Carl Wilson was one of the best-known guitarists who played with a Fender Jaguar during the instrument’s salad days. Indeed, the Jaguar’s earliest burst of popularity came directly from the mid-60s surf rock scene.
In the 1980s, years after Fender had cancelled production of the Jaguar, the guitar experienced an unexpected resurgence of popularity in the punk rock and new wave scenes.
But it wasn’t until the introduction of alternative rock and indie rock in the 1980s and 90s that the Jaguar’s social currency — not to mention the financial value of vintage Jaguar models, like the one we recently acquired — truly began to explode.